System and method for predicting web user flow by...

Details System and method for predicting web user flow by... System and method for predicting web user flow by...

G - Physics

06

F

G06F 17/00 (2006.01) G06F 11/30 (2006.01) G06F 17/30 (2006.01)

Patent

CA 2339319

The present invention also provides a system and method for predicting user traffic flow in a collection of hypermedia documents by determining the association strength of the hypermedia links. Hypermedia links are identified among a plurality of documents, where the documents include content items such as keywords that may or may not be relevant to a user information need. The distribution of the content items in the document collection is then determined. An information item is received as input, and is compared to the content items. In response to the comparison, association strengths are assigned to the hypermedia links. A network flow model uses the association strengths of the hypermedia links to predict user traffic flow in response to an initial condition.

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