G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/02 (2012.01)
Patent
CA 2621559
The present invention relates to an improved advertising network and system, which relates to interconnecting a plurality of venues through a network, each of the venues having at least one display panel or display screen for displaying advertisements and marketing materials to a plurality of users. Advertisers provide advertising preferences information (such as demographics preferences) in accessing the network, so as to locate a listing of pertinent venues, and display screens at these venues, where the particular demographic sought is found to be most prevalent. The present invention enables advertisers to identify, pinpoint and direct a targeted advertising display towards a specific subset of display screens or display panels at selected venues in an inter-connected network with a view to catering their advertising displays to a specific clientele (consistent with their advertising preferences information) in these selected venues.
Hemphill Mark
Screenscape Networks Inc.
Shapiro Cohen
LandOfFree
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