Broadcasting on networked distribution systems

Details Broadcasting on networked distribution systems Broadcasting on networked distribution systems

H - Electricity

04

L

H04L 12/18 (2006.01) H04H 20/53 (2009.01) H04H 60/33 (2009.01) H04H 60/82 (2009.01) H04N 21/472 (2011.01) G06Q 30/02 (2012.01)

Patent

CA 2322898

During a broadcast communication transmitted on a networked distribution system, secondary programs (for example, advertisements) are transmitted during interruptions or breaks in a primary broadcast. The content of the secondary program received by differing users subscribed on the network differs depending upon differing demographic data associated with the respective users.

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