Method of prompting audience members in an audience...

Details Method of prompting audience members in an audience... Method of prompting audience members in an audience...

H - Electricity

04

H

H04H 60/45 (2008.01) H04H 60/35 (2008.01)

Patent

CA 2450226

An audience measurement system determines the likelihood that an audience member is in the audience of a receiver during a particular day part. If the audience member is not likely to be in the audience of the receiver during that day part, the audience member is prompted to enter an audience member identification. On the other hand, if the audience member is likely to be in the audience of the receiving during that day part, prompting of the audience member to enter an audience member identification is suppressed.

L'invention concerne un système de mesure de l'audience permettant de déterminer la probabilité qu'un membre de l'audience fasse partie de l'audience d'un récepteur, durant un moment spécifique de la journée. Si ce membre n'est probablement pas dans l'audience du récepteur pendant ce moment, le membre d'audience est sollicité pour effectuer une identification de membre d'audience. Par ailleurs, si le membre d'audience est probablement dans l'audience du récepteur pendant ce moment de la journée, on supprime la sollicitation dudit membre à effectuer cette identification.

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