G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/02 (2012.01)
Patent
CA 2622824
The present invention relates to an improved advertising network and system, which relates to interconnecting a plurality of venues through a network, each venue having at least one display panel or display screen for displaying advertisements and marketing materials to a plurality of people at these venues. The venues in the network are ranked in terms of their potential communicative power, according to a defined list of advertising effectiveness criteria, this ranking being reflected as a V-Index, so as to properly assess the potential marketing effectiveness of advertising displayed at each of the venues. Advertisers or users can also provide advertising preferences information (such as demographics preferences) in accessing the network, so as to locate a listing of pertinent venues, and display screens at these venues, where the particular demographic sought is found to be most prevalent. In this manner, advertisers or users can identify, pinpoint and direct a targeted advertising display towards a specific subset of display screens or display panels at selected venues in the network with a view to catering their advertising displays to a specific clientele at these selected venues, based on the advertising preferences information and the ranking each of the venues in the network.
Hemphill Mark
Screenscape Networks Inc.
Shapiro Cohen
LandOfFree
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