Methods and apparatus for a statistical system for targeting...

Details Methods and apparatus for a statistical system for targeting... Methods and apparatus for a statistical system for targeting...

G - Physics

06

F

G06F 13/00 (2006.01)

Patent

CA 2613200

A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.

L'invention concerne un système qui examine un profil utilisateur sur la base d'une connaissance associée à un utilisateur. Le système étudie un profil de contexte de contenu associé à un type d'application et à un environnement d'application. Le système examine un profil d'annonce publicitaire associé à une pluralité d'annonces publicitaires comprenant une pluralité d'attributs. Le système choisit alors de manière conditionnelle, parmi la pluralité d'annonces publicitaires, au moins une annonce publicitaire préférée qui sera présentée à l'utilisateur. L'annonce publicitaire préférée est choisie sur la base d'une analyse statistique du profil utilisateur, du profil d'annonce publicitaire et du profil de contexte de contenu.

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