Methods and systems for using mobile device specific...

H - Electricity – 04 – W

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H04W 4/02 (2009.01) H04W 8/18 (2009.01) H04W 24/08 (2009.01) H04W 84/18 (2009.01)

Patent

CA 2699427

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

La présente invention concerne des procédés et des systèmes destinés à gérer du contenu, notamment du contenu publicitaire, fourni à divers dispositifs connectés en réseau, tels que des écrans, des dispositifs mobiles, des ordinateurs, des téléviseurs, des radiorécepteurs et similaire, selon des profils d'utilisation associés à des identifiants particuliers de dispositifs mobiles, des technologies sans fil courte distance pour la transmission de contenu et la détection de proximité, ainsi que des techniques de gestion et de ciblage de contenu.

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