G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2385634
An on line interactive advertising system enables viewing of advertising by a consumer who receives data and/or images over a communication system such as the internet. The consumer may at their option simultaneously receive advertising. The consumer has a consumer station which communicates with a host having a website. An advertising provider communicates with the host and, when the consumer has elected to do so, with the consumer station via the host. The host sends random invitations to view advertising. These may be in the form of a flashing icon which requires a response from the consumer. The consumer station receives advertising material without requiring software to be downloaded or installed in it. When the consumer elects to view this advertising, the consumer receives rewards, credits or benefits commensurate with the length of time that the advertising is viewed. The reward may be reimbursement for the costs of the internet time.
L'invention concerne un système de publicité interactif en ligne pour la consultation de publicité par un client recevant des données et/ou des images via un système de communication du type Internet. Le client peut s'il le souhaite recevoir simultanément une publicité. Il dispose d'un terminal relié à un hôte équipé d'un site Web. Un annonceur communique avec l'hôte et, au moment choisi par le client, avec le terminal de celui-ci, via l'hôte. L'hôte envoie de manière aléatoire des invitations de consultation de publicité, par exemple sous la forme d'icônes clignotantes nécessitant une réponse de la part du client. Le terminal reçoit la publicité sans devoir télécharger ou installer un logiciel. Au moment de consultation choisi, le client reçoit des récompenses, des crédits ou des avantages en proportion du temps de consultation de la publicité. La récompense peut être le remboursement des coûts relatifs à la connexion Internet.
Emmerton Malcolm
Smith Brett
Discountnet Pty Limited
Ridout & Maybee Llp
LandOfFree
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