Method and system for targeted distribution

Details Method and system for targeted distribution Method and system for targeted distribution

H - Electricity

04

L

H04L 12/16 (2006.01) G06Q 30/02 (2012.01)

Patent

CA 2301474

Typically, advertising over the Internet is either indiscriminate, in that all visitors to a web site receive the same advertisements, or personal records of each visitor are stored and used to tailor advertisements. The indiscriminate method is inefficient as many viewers will not care about the advertisements being received, and the personalized system is largely considered to be an invasion of privacy. The invention provides a manner of targeting advertisements, by basing content on the physical location of the Internet Service Provider (ISP) for that serves the End User. This way, advertisements can be targeted without having personal records stored on the Internet. The location of the ISP may be determined many ways including: the ISP indicating its physical location, the location being determined from the ISP's IP Address, or using the Data Link Control (DLC) address or Media Access Control (MAC) address of the ISP.

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