Segment migration

Details Segment migration Segment migration

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2312302

A system, program, and method which makes segment migration, the movement of individuals between segments over time, easily trackable, and provides a visualization that makes the results of the analyses useful. The preferred embodiment tracks which people are in which segment at each time period, then builds a file that gives, by person, a description of which segment(s) each person belonged to during each time period. From this table, a display is drawn which indicates in an intuitive manner the migration of members of different segments over time. These enhanced segmentation analyses allow the user to easily study and predict customer behaviors.

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