Promoting and/or demoting an advertisement from an...

G - Physics – 06 – F

Patent

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G06F 17/00 (2006.01)

Patent

CA 2530488

Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/ore demoting may be done based on accepted ad monetary amount information and/or ad performance information.

Des publicités peuvent être avancées vers un type de spot préféré et/ou rétrogradées vers un type de spot moins préféré d'une manière qui porte au maximum ou augmente leur valeur économique et/ou leur utilité vis-à-vis de leur public. Cette opération d'avancement et/ou de rétrogradation peut être réalisée sur la base d'informations sur la quantité d'argent relative à la publicité acceptée et/ou sur les informations de performance.

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