Determining advertising conversion

Details Determining advertising conversion Determining advertising conversion

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2682574

The present disclosure relates to a system and method for determining advertising conversion metrics. In some implementations, a method includes receiving spatial information associated with a user in connection with an advertisement presented through a wireless device 102. The advertisement is associated with an offline 110 store having a geographic location. A likelihood of conversion is determined based, at least in part, on the spatial information and the geographic location of the offline store 110.

La présente invention concerne un système et un procédé pour déterminer des mesures Web de conversion de publicité. Dans certaines mises en AEuvre, un procédé comprend la réception d'informations spatiales associées à un utilisateur en relation avec une publicité proposée à travers un dispositif sans fil 102. La publicité est associée à un magasin hors ligne 110 ayant un emplacement géographique. Une vraisemblance de conversion est déterminée en se basant, au moins en partie, sur les informations spatiales et l'emplacement géographique du magasin hors ligne 110.

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