Enhanced shopping & merchandising methodology

G - Physics – 06 – Q

Patent

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Details

G06Q 30/02 (2012.01)

Patent

CA 2718958

An enhanced shopping system for facilitating grocery shopping and instore advertising is disclosed. The system utilizes uniquely changes (1 ) the way grocery retail industry captures and retains customers, (2) how customers organize their shopping efforts in grocery stores, (3) the approach to advertising and reaching customers, and (4) the information available to retailers and merchandisers related to customer (a) shopping patterns, (b) responses to merchandising and advertising, and (c) specific impact of discounting/coupons.

Linvention concerne un système amélioré de courses pour faciliter les courses en épicerie et la publicité interne. Le système utilise uniquement des changements (1) de la manière dont lindustrie du détail dépicerie capture et retient le client, (2) de la manière dont les clients organisent leurs efforts de courses dans des magasins dépicerie, (3) de lapproche pour attirer les clients et leur faire de la publicité, et (4) des informations disponibles à des détaillants et des marchands liés au client (a) des modèles de courses, (b) des réponses à du marchandisage et des publicités, et (c) limpact spécifique de la pratique des remises/coupons de réduction.

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