Location based service (lbs) system and method for targeted...

Details Location based service (lbs) system and method for targeted... Location based service (lbs) system and method for targeted...

H - Electricity

04

W

H04W 4/02 (2009.01) H04W 8/18 (2009.01) G06Q 30/02 (2012.01)

Patent

CA 2588241

A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying advertising based on the profile and based on geographic location of the wireless terminal. A Global Positioning System (GPS) may be used to geographically locate active users of a feature and sponsors of advertising. Advertising is displayed based on geographic location of the wireless terminal and sponsor(s) of the advertising being represented on an activity map.

La présente invention a trait à un système et un procédé pour la fourniture de services basé sur la localisation en vue de la création d'un réseau social, comprenant l'activation d'un élément à partir d'un terminal sans fil, l'enregistrement à partir du terminal sans fil auprès d'un service basé sur la localisation avec l'élément, la création d'un profil d'utilisateur de l'élément, et l'affichage de publicité basée sur le profil en fonction du lieu géographique du terminal sans fil. Un système mondial de localisation peut être utilisé pour la localisation géographique d'utilisateurs actifs et de commanditaires de publicité. La publicité est affichée en fonction du lieu géographique du terminal sans fil, le(s) commanditaire(s) de la publicité étant représenté(s) sur la carte d'activités

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