Metric conversion for online advertising

Details Metric conversion for online advertising Metric conversion for online advertising

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2686407

Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.

L'invention concerne des procédés, des systèmes et des produits de programme informatique pour estimer une offre d'achat CPC (eCPC) en fonction d'une offre d'achat CPA cible sur la base de données de prédiction (par exemple, taux de conversion de prédit). Le paramètre eCPC peut être utilisé pour développer un modèle qui pourrait être utilisé pour facturer les publicitaires sur une base CPA tout en créditant les éditeurs sur une base CPC.

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