Systems and methods for managing advertising content...

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01) H04N 21/458 (2011.01) H04L 12/16 (2006.01)

Patent

CA 2702191

A media server is accessed by a user device over a network. Advertising content is automatically received from the server and stored by the user device, where the advertising content is associated with streaming media content. Following a request for the streaming media content, at least a portion of the received advertising content is presented on the user device while the requested streaming media content begins to be downloaded or queued. As soon as presentation of the advertising content concludes, the requested streaming media content is presented on the user device without network-related delay.

Un dispositif utilisateur accède à un serveur de médias sur un réseau. Un contenu publicitaire est reçu automatiquement du serveur et mémorisé par le dispositif utilisateur. Le contenu publicitaire est associé à un contenu de média diffusé en continu. A la suite d'une demande pour le contenu de média diffusé en continu, au moins une partie du contenu publicitaire reçu est présentée sur le dispositif utilisateur, tandis que le contenu de média diffusé en continu demandé commence à être téléchargé ou mis en file d'attente. Dès que la présentation du contenu publicitaire s'achève, le contenu de média diffusé en continu demandé est présenté sur le dispositif utilisateur sans retard lié au réseau.

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