System and method for broadcast tagging and target advertising

Details System and method for broadcast tagging and target advertising System and method for broadcast tagging and target advertising

H - Electricity

04

N

H04N 7/10 (2006.01) H04N 7/025 (2006.01)

Patent

CA 2609006

A system for directing play content for a media play is disclosed. The system for directing play content for a media play includes a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point, at least one locating reference associated with a location of the play content, at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.

L'invention concerne un système permettant de diriger un contenu de lecture destiné à une lecture de média et comprenant un concentrateur au moins partiellement à distance d'un point de lecture de média et dirigeant au moins une partie du contenu de lecture destiné à la lecture de média de manière qu'il apparaisse au niveau du point de lecture de média, au moins une référence d'emplacement associée à un emplacement du contenu de lecture, au moins un module au niveau du point de lecture de média accédant, en conformité avec au moins une instruction du concentrateur comprenant un contenu de non-lecture, à la référence d'emplacement, de manière à permettre de formuler une préemption d'un premier contenu programmé avec une introduction du contenu de lecture associé à la référence d'emplacement, en fonction du contenu de non-lecture.

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