H - Electricity – 04 – N
Patent
H - Electricity
04
N
H04N 21/2665 (2011.01) H04H 60/37 (2009.01) H04H 60/48 (2009.01)
Patent
CA 2574998
Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.
L'invention concerne des procédés et des appareils servant à contrôler un contenu média local inséré. Un procédé de l'invention consiste à obtenir des données d'identification et à les insérer dans le contenu média après réception de ce dernier à un emplacement de consommation du média. Un autre procédé de l'invention consiste à recevoir un contenu média avant sortie de ce dernier par un dispositif de réception du consommateur; et à contrôler le contenu média reçu. Le contrôle du contenu média reçu peut consister à extraire des signatures du contenu média reçu et à transmettre les signatures extraites à un autre emplacement.
Kempter Paul
Ramaswamy Arun
Nielsen Media Research Inc.
Rowand Intellectual Property Law
The Nielsen Company (us) Llc
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