Methods and systems for offering and selling advertising

Details Methods and systems for offering and selling advertising Methods and systems for offering and selling advertising

G - Physics

06

Q

G06Q 30/00 (2006.01) G06Q 50/00 (2006.01)

Patent

CA 2613142

A method (22) for coordinating information for use in advertising. The method (22) comprises receiving sets of advertisement information (26) associated with advertisements for distressed advertising space (28). The sets of advertisement information (26) are stored and the method (22) includes searching the stored sets of advertisement information (22) to locate at least one set (38) that meets with distressed advertising criteria (36). Other aspects are provided.

La présente invention concerne un procédé (22) servant à coordonner des informations utilisées dans la publicité. Le procédé (22) consiste à recevoir des ensembles d~informations publicitaires (26) associés à des annonces publicitaires destinées à des publicités de dernière minute ou invendues (distressed advertising) (28). Les ensembles d~informations publicitaires (26) sont stockés et un procédé (22) consiste à chercher les ensembles d~informations stockés (22) pour localiser au moins un ensemble (38) qui correspond aux critères d~une publicité invendue ou de dernière minute (distressed advertising) (36). L~invention porte également sur d~autres aspects.

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