Community based targeted advertising

Details Community based targeted advertising Community based targeted advertising

G - Physics

06

Q

G06Q 30/00 (2006.01) G06Q 50/00 (2006.01)

Patent

CA 2716496

Computing devices, computer-readable media, and methods are provided for facilitating community based targeted advertising. A message is received from a first user. At least one intended recipient of the message is determined. Additionally, at least one preferred active communication channel associated with the at least one intended recipient is determined. Supplemental information is selected based on one or more attributes associated with the at least one intended recipient. The message is combined with at least a portion of the supplemental information to create an enriched message. At least a portion of the enriched message is then communicated to the at least one intended recipient using the selected preferred communication channel or channels.

Cette invention concerne des dispositifs informatiques, des supports lisibles sur ordinateur et des procédés destinés à faciliter la publicité ciblée sur des communautés. Un message envoyé par un premier utilisateur est reçu. Au moins un destinataire visé par ce message est déterminé. De plus, au moins une voie de transmission active préférée associée à ce ou ces destinataires visés est déterminée. Des informations supplémentaires sont sélectionnées sur la base dun ou plusieurs attributs associés à ce ou ces destinataires visés. Le message est combiné avec au moins une partie des informations supplémentaires afin de créer un message enrichi. Au moins une partie dudit message enrichi est alors transmise au(x) destinataire(s) visé(s) par le biais de la ou des voies de transmission actives préférées choisies.

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