Methods for measuring emotive response and selection preference

G - Physics – 06 – Q

Patent

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G06Q 30/02 (2012.01)

Patent

CA 2663078

A method of obtaining consumer research data comprising the steps of presenting a visual stimulus to a consumer, collecting eye gazing data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer; and collecting non- ocular biometric data in a non-tethered manner from the consumer while presenting the visual stimulus to the consumer.

La présente invention porte d'une manière générale sur des procédés d'étude de consommation permettant de mesurer une réponse émotive à des stimuli visuels.

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