System and method for coordination of delivery of marketing...

Details System and method for coordination of delivery of marketing... System and method for coordination of delivery of marketing...

H - Electricity

04

L

H04L 12/16 (2006.01)

Patent

CA 2545554

Web-based delivery of marketing material is co-ordinated by allowing content servers to deliver web content in which is embedded GUI elements that point to independently provided infrastructure. This infrastructure has an application that is downloaded to user devices upon selection of the GUI element. The application presents to the user a set of available options for delivery of materials associated with an offer selected from within the content provided by the content server.

L'invention concerne une distribution de matériaux de marketing effectuée par l'Internet. Cette distribution est coordonnée par l'autorisation donnée à des serveurs de contenu de distribuer un contenu Internet dans lequel sont intégrés des éléments GUI dirigés vers une infrastructure fournie indépendamment. Cette infrastructure présente une application qui est téléchargée sur des dispositifs utilisateurs, lors de la sélection de l'élément GUI. Cette application présente, à l'utilisateur, un ensemble d'options disponibles pour une distribution de matériaux associés à une offre sélectionnée à l'intérieur du contenu fourni par le serveur de contenu.

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