Method and device for promoting sales of goods or services

Details Method and device for promoting sales of goods or services Method and device for promoting sales of goods or services

G - Physics

09

F

G09F 27/00 (2006.01) G09F 15/00 (2006.01) G09F 13/00 (2006.01) G09F 13/04 (2006.01)

Patent

CA 2238891

A device for promoting sales of goods or services is disclosed. The device is useful for identifying, approaching and luring buyers, arousing their interest in a product and finally selling them the product by means of presentation techniques using a computerised system arranged in one or more stands that comprise at least one console combined with one or two display panels (1) for displaying a number of pictures. The touch-sensitive display responds to the capacitive effect of the consumer's hand so that the consumer may select information for later use in the form of a printed document such as a money-off coupon or the like related to the selected product. The display (2) of the device comprises a large picture consisting of a set of 2?n¿ large-format descriptive indicia that may readily be replaced with others having the same size or a size equal to a multiple of the smallest format. When display indicia are replaced, the computer parameters related to the selection are rearranged accordingly. The touch-input data is processed both to provide said printed document and to ensure proper accounting of the discounts and other advantages that the consumer has used at the point of sale, as well as to compile the daily sales figure.

Dispositif de promotion commerciale de biens et services dans le but d'identifier l'acheteur, l'approcher, le séduire, l'intéresser à un produit et enfin de l'amener à acheter par des techniques d'approche faisant appel à une informatique aménagée dans un ou dans des kiosque(s), le ou lesdits kiosque(s) comportant au moins une console assortie d'un ou de deux panneau(x) (1) d'affichage de nombreuses images permettant de réaliser, par effet capacitif de la main d'un consommateur effleurant l'affiche, le choix d'une information obtenue de la sorte par voie tactile et exploitable ultérieurement, et l'impression d'un document tel un coupon de réduction ou autre, attaché au choix fait. Dans ce dispositif, l'affiche (2) est une grande image constituée d'un jeu de 2n dessins évocateurs de grand format et très aisément substituables chacun par d'autres, d'égale dimension, ou d'une dimension multiple de celle du format le plus petit, la substitution de dessins d'affichage étant accompagnée d'un réarrangement des paramètres informatiques inhérents au choix fait, le traitement de l'information obtenue par voie tactile permettant non seulement ladite impression mais également la comptabilisation correcte des réductions ou autres avantages lors de la sortie du consommateur, via les caisses, et lors de l'édition du chiffre d'affaires journalier.

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