G - Physics – 06 – F
Patent
G - Physics
06
F
G06F 17/30 (2006.01)
Patent
CA 2572513
A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.
L'invention concerne un dispositif destiné à traiter une interrogation de recherche. Ce dispositif identifie un ou plusieurs éléments satisfaisant l'interrogation, l'un au moins de ces éléments étant une séquence multimédia. Pour chaque séquence multimédia identifiée, le dispositif identifie un message publicitaire sur la base des contenus de l'interrogation. En réponse à l'interrogation, le dispositif envoie en retour un résultat de recherche indiquant les éléments identifiés. Lorsque l'une des séquences multimédia identifiées est sélectionnée dans le résultat de recherche, la séquence multimédia sélectionnée est fournie conjointement avec le message publicitaire identifié pour celle-ci.
Howe Karen Nelson
Kolar Jennifer Lynn
Sudanagunta Srinivasan
America Online Inc.
Aol Llc
Oyen Wiggs Green & Mutala Llp
LandOfFree
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