Paired promotion architecture

Details Paired promotion architecture Paired promotion architecture

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2424451

A novel method, system, and computer-readable medium that use a historical record of consumer behavior and/or demographic information (617) relating to identify a more relevant promotion that is to be paired with a second low relevance product and/or product class. By pairing a more relevant promotion with a low relevance promotion, the consumer's attention can be captured and the likelihood that the low relevance promotion will be exercised increased.

L'invention concerne un nouveau procédé, un système et un support lisible par ordinateur utilisant les antécédents d'un comportement d'un consommateur et/ou les informations démographiques permettant d'identifier une promotion plus pertinente qui doit être associée à un second produit de faible pertinence et/ou une classe de produits. En associant une promotion plus pertinente à une promotion de faible pertinence, l'attention du consommateur peut être attirée et il y a de fortes chances que la promotion de faible pertinence prenne le dessus.

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