Method and apparatus for selectively supplying advertising...

Details Method and apparatus for selectively supplying advertising... Method and apparatus for selectively supplying advertising...

H - Electricity

04

N

H04N 21/462 (2011.01) H04N 21/482 (2011.01) H04N 5/445 (2011.01)

Patent

CA 2346731

Advertisements (54) within an EPG are targeted to television viewers. The use of the EPG and the television receiver are monitored to develop a viewer profile.

Dans un guide électronique de programmes (EPG) (54) des publicités sont axées sur certains téléspectateurs. L'invention consiste à utiliser le guide électronique de programmes et le récepteur de télévision pour établir un profil des téléspectateurs.

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