Dynamic data delivery apparatus and method for same

Details Dynamic data delivery apparatus and method for same Dynamic data delivery apparatus and method for same

H - Electricity

04

H

H04H 20/10 (2009.01) H04H 60/06 (2009.01) G06Q 30/02 (2012.01)

Patent

CA 2755955

A system for broadcasting advertisements to a plurality of users comprises a data store adapted to store information about a plurality of time slots for broadcasting advertisements by one or more radio stations; a user interface module adapted to receive bids, each bid for broadcasting an advertisement and associated with user-selected criteria according to which to broadcast the advertisement; and a server system adapted to automatically select one or more of the plurality of time slots for broadcasting an advertisement according to the user-selected criteria, the broadcast advertisement in each time slot having a winning bid, and to electronically transmit, to a radio station, an advertisement for the winning bid for each selected time slot in real time.

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