Assigning textual ads based on article history

Details Assigning textual ads based on article history Assigning textual ads based on article history

H - Electricity

04

L

H04L 12/16 (2006.01) G06F 17/30 (2006.01)

Patent

CA 2491100

A method of selecting textual advertisements for display on a web page based on user history. In the method, a user accessing a web site is identified. Keywords in articles displayed on web pages viewed by the user are identified and stored in a user profile. The advertisements displayed on a current user selected web page are based on keywords from the articles viewed by the user in the past that are stored in the user profile.

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