Automobile location based advertising

Details Automobile location based advertising Automobile location based advertising

G - Physics

06

Q

G06Q 30/00 (2006.01) H04W 4/02 (2009.01)

Patent

CA 2717297

In accordance with embodiments of the present invention, systems and methods for pro-viding targeted advertising content to a user in an automobile based on location are provided. More specifically, a computing device within the automo-bile receives advertising content from endpoints at various locations. The advertising content received may be an audio advertisement, a displayed adver-tisement presented on a display device associated with the computer, etc. Further, the advertising con-tent may be from an entity associated with the end-point, or may be from an entity not associated with the endpoint, that has dealt directly with the other entity in providing advertising content to the user.

Selon des modes de réalisation, la présente invention porte sur des systèmes et sur des procédés pour fournir un contenu publicitaire ciblé à un utilisateur dans une automobile selon l'emplacement. Plus précisément, un dispositif de calcul à l'intérieur d'une automobile reçoit un contenu publicitaire provenant de points d'extrémité à divers emplacements. Le contenu publicitaire reçu peut être une publicité audio, une publicité affichée présentée sur un dispositif d'affichage associé à l'ordinateur, etc. En outre, le contenu publicitaire peut provenir d'une entité associée au point d'extrémité, ou peut provenir d'une entité non associée au point d'extrémité, qui a traité directement avec l'autre entité pour la fourniture du contenu publicitaire à l'utilisateur.

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