Preemptible station inventory

Details Preemptible station inventory Preemptible station inventory

G - Physics

06

Q

G06Q 30/00 (2006.01) G06F 17/00 (2006.01)

Patent

CA 2660244

Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.

L'invention se rapporte aux procédés, appareils, systèmes, processus, moteurs et programmes informatiques visant à gérer les publicités prioritaires au cours d'une diffusion. Dans un système pris en exemple, un procédé comprend : la détermination au sein d'un calendrier d'insertions d'une ou plusieurs publicités disponibles pour un déplacement prioritaire, l'identification des règles définissant les publicités prioritaires, et le déplacement prioritaire de manière automatique d'une ou plusieurs publicités en utilisant une publicité provenant d'un inventaire publicitaire disponible lorsque les conditions imposées par les règles sont remplies.

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