G - Physics – 06 – F
Patent
G - Physics
06
F
G06F 17/40 (2006.01) G06F 17/30 (2006.01) G06F 17/60 (1995.01)
Patent
CA 2272164
An interactive consumer incentive system that allows merchants to collect important consumer information such as the goods purchased, the purchase amount, and time of day so that marketing efforts may be specifically targeted to the most effective audience. The inventive device comprises a card storing updateable account information, a reader for reading and updating the account information and electrically connected to a cash register, a central database connectable to the reader for downloading and storing the account information along with other purchase information, an account view connected to the central database for allowing the consumer to view their account information, and a home page for allowing the consumer to view their account information. Account information may consist of an account number, consumer name, address, phone number and other related information important for marketing purposes. Purchase information may consist of the date and time of the purchase, purchase amount, type of goods/services purchased and/or method of payment. The database calculates the total "point values" given to a consumer based upon the account information and the purchase information received from the reader. These "point values" are then redeemable by the consumer for discounts on purchases of goods/services from the merchant. Additionally, the account and purchase information collected and stored by the database may be utilized by the merchant for specifically marketing to individual consumers based upon the purchase information gathered.
Beauchamp Kimberly A.
French David J.
LandOfFree
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