System and method for trading context-specific advertising

Details System and method for trading context-specific advertising System and method for trading context-specific advertising

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2618428

A trading system includes a plurality of trading interfaces and a trading platform. The trading interfaces are each capable of transmitting orders to a trading platform. Each of the orders indicates an advertising context. The trading platform is capable of receiving a first order from a first trading interface that indicates a first advertising context and receiving a second order from a second trading interface that indicates a second advertising context. The trading platform is also capable of determining that the first order matches the second order based on the first advertising context and the second advertising context and initiating a transaction between a first party associated with the first trading interface and a second party associated with the second trading interface involving a quantity of context-sensitive advertising.

L'invention concerne un système commercial comprenant une pluralité d'interfaces commerciales et une plate-forme commerciale. Les interfaces commerciales peuvent chacune transmettre des commandes à une plate-forme commerciale. Chacune des commandes indique un contexte publicitaire. La plate-forme commerciale peut recevoir une première commande d'une première interface commerciale indiquant un premier contexte publicitaire et recevoir une seconde commande d'une seconde interface commerciale indiquant un second contexte publicitaire. La plate-forme commerciale peut également déterminer que la première commande correspond à la seconde commande en fonction du premier contexte publicitaire et du second contexte publicitaire et initier une transaction entre une première partie associée à l'interface commerciale et une seconde partie associée à la seconde interface commerciale impliquant une quantité de publicités sensibles au contexte.

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