Methods, apparatus and computer-readable media for conveying...

Details Methods, apparatus and computer-readable media for conveying... Methods, apparatus and computer-readable media for conveying...

H - Electricity

04

N

H04N 7/08 (2006.01) H04H 20/10 (2009.01) H04H 60/33 (2009.01) H04H 60/63 (2009.01)

Patent

CA 2648093

A method, which comprises identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot of an advertisement for the television program; and causing an indication of the second content stream to be transmitted to customer equipment in the form of a marker sent with the first content stream. Also, a method, which comprises identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot of an advertisement for the television program; and being attentive to an indication that, during the promotional time slot, a selection has been made by customer equipment to view the second content stream.

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