System and method for product placement into cinematic movie...

G - Physics – 09 – F

Patent

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Details

G09F 19/00 (2006.01) G09F 23/10 (2006.01)

Patent

CA 2291424

The present invention is a method and system of commerce effectuating the advertising and marketing of consumer product's through a system of product placement opportunities within cinematic movie releases (the "Movie"). The system comprises a system wherein consumer products and/or services (the "Products) are provided to a movie producer in order that during production, or through electronic manipulation during post production the Products are utilized in a manner so that they can be seen in a recognizable format within the confines of the produced Movie. The Product(s) are then listed in a print advertising format (the "Magazine") which is made available to Movie viewers at the theater/cinema at the time they view the Movie. The Products may be further advertised in television commercial format and trailer at beginning and/or end of the Movie. A viewer is able following the completion of the Movie to purchase and arrange delivery of Products using an electronic Product purchase apparatus available at the theater/cinema (which may or may not be specifically adapted credit card / debit ticket purchase machines). A viewer can further purchase selected Product(s) after leaving the theater/cinema via voice telephony, Internet and/or other means. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or a fee placed upon items sold via the system.

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