Call-based advertising

Details Call-based advertising Call-based advertising

H - Electricity

04

M

H04M 3/42 (2006.01)

Patent

CA 2636933

After receiving a directory assistance request from a caller (402), an attempt is made to determine the identity of the caller (404). If the caller's identity cannot be determined, a sponsor advertisement is played (406) prior to providing the directory assistance service to the caller. If the caller's identity is determined, multiple advertisements of possible interest to the caller are identified (412). Each of the multiple advertisements has an associated bid price. An advertisement is selected based on the highest associated bid price (416). The selected advertisement is then played to the caller (418).

Selon la méthode de l'invention, après réception d'une demande d'informations associées à l'annuaire, provenant d'un appelant (402), on essaie de déterminer l'identité de l'appelant (404). Si l'identité de l'appelant ne peut pas être déterminée, on fait écouter une publicité de sponsor à l'appelant (406), avant de fournir le service d'assistance-annuaire. Si l'identité de l'appelant est déterminée, plusieurs publicités pouvant intéresser l'appelant sont identifiées (412). Chacune de ces publicités présente un prix offert associé. Une publicité est sélectionnée selon le prix offert associé le plus élevé (416). Puis, on fait écouter la publicité sélectionnée à l'appelant (418).

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