Method and apparatus for profiling user preferences by a...

H - Electricity – 04 – N

Patent

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H04N 7/173 (2006.01) H04N 5/00 (2006.01) H04N 7/16 (2006.01)

Patent

CA 2334903

An interactive digital television system configured to accumulate information on viewing patterns by tracking viewer transactions and building viewer preferences for customizing program content. Information tracked by individual receiving stations (13) is stored in a set-top box and periodically transmitted to a broadcast station (12). Information tracked by the broadcast station (12) is accumulated and combined with information received from the receiving stations (13). The information is used to build viewer preferences, which in turn are used to filter the content of a program signal before and/or after the signal is transmitted from the broadcast station to the receiving stations in order to direct to particular viewers the programs in which they are most likely interested.

On décrit un système de télévision numérique interactif qui est configuré pour accumuler des informations relatives aux habitudes d'écoute au moyen du suivi des transactions du téléspectateur et de l'élaboration des préférences du téléspectateur pour adapter à ce dernier le contenu des programmes. Les informations recherchées par des stations réceptrices (13) individuelles sont stockées dans un coffret d'abonné et transmises périodiquement à une station émettrice (12). Les informations recherchées par la station émettrice (12) sont accumulées et combinées à des informations reçues en provenance des stations réceptrices (13). Les informations sont utilisées pour définir les préférences du téléspectateur qui, à leur tour, sont utilisées pour filtrer le contenu d'un signal de programme avant et/ou après l'envoi du signal par la station émettrice aux stations réceptrices pour orienter ainsi vers des téléspectateurs particuliers les programmes qui semblent le plus les intéresser.

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