Method and apparatus for targeted point of purchase promotion

Details Method and apparatus for targeted point of purchase promotion Method and apparatus for targeted point of purchase promotion

G - Physics

06

Q

G06Q 30/02 (2012.01) H04N 7/18 (2006.01)

Patent

CA 2371411

A method and apparatus for providing a video promotional message relating to a specific product at the location of the retail outlet where such product is displayed. A video monitor is disposed in the field of vision of a product type and displays a recurring video promotion. The video monitors each preferably include a wireless receiver adapted to receive a signal containing at least one video promotion transmitted directly to the monitor, or from a server and/or other local distribution equipment preferably located in a non public area of the store. The promotional messages are preferably distributed to the monitors, written into a memory and repeatedly played in a recurring fashion.

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