H - Electricity – 04 – H
Patent
H - Electricity
04
H
H04H 60/31 (2008.01) H04N 5/445 (2006.01) H04N 7/173 (2006.01)
Patent
CA 2454011
A program guide system is provided in which interactive television program guide advertisement usage is monitored. Advertisement usage may be monitored by monitoring when advertisements are transmitted from a television distribution facility to user television equipment. Advertisement usage information may also be monitored at the time at which advertisements are displayed by a program guide. Less important data may be filtered from the collected advertisement usage data. Other activities that may be monitored include the viewing activities of the user, which program guide screens are displayed, and which non-program-guide applications are used. Real-time ratings information (e. g., real-time ratings of the popularity of certain television programs, video games, or other applications) may be provided to users in real time.
Berezowski David M.
Boyer Franklin E.
Ellis Michael D.
Hassell Joel G.
Kern Donald C.
Smart & Biggar
United Video Properties Inc.
LandOfFree
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