Advertisements in a television recordation system

Details Advertisements in a television recordation system Advertisements in a television recordation system

H - Electricity

04

N

H04N 7/10 (2006.01) G11B 27/036 (2006.01) H04N 7/025 (2006.01) H04N 9/82 (2006.01) G11B 27/032 (2006.01) G11B 27/034 (2006.01)

Patent

CA 2433068

A method and system for inserting types of ad placement opportunities in a digital video stream. The digital video recorder system (fig. 1) places the ads, stored in the ad database (102), via the control line (104) into the video input stream (106), which creates the video output stream (118). The described embodiments of the invention increase as placement opportunities to a targeted audience by using real-time as placement during mode changes in a dynamic digital medium such as a digital video recorder. Various embodiments also allow various types of temporal overlapping and composite display techniques for viewing ads and video content.

La présente invention concerne un procédé et un système pour certains types d'opportunités de passage d'annonce publicitaire dans un flux de données vidéo numériques. Les modes de réalisation de cette invention permettent d'augmenter le nombre d'opportunités de passage d'annonce publicitaire en direction d'une audience ciblée, en mettant en oeuvre un passage d'annonce publicitaire en temps réel, lors des changements de mode dans un support numérique dynamique, tel qu'un enregistreur vidéo numérique. Divers modes de réalisation autorisent également divers types de chevauchement temporel et de techniques d'affichage en mosaïque pour visualiser des annonces publicitaires et un contenu vidéo.

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