System, method and computer program for delivery of targeted...

Details System, method and computer program for delivery of targeted... System, method and computer program for delivery of targeted...

H - Electricity

04

W

H04W 4/02 (2009.01) G06Q 30/02 (2012.01)

Patent

CA 2734466

The present invention provides a system, method and computer program for delivery of targeted invitations to participate in market research, based on observed geospatial behaviour. The geospatial behaviour is not limited to location information but includes behavioural information including, for example, direction, speed, acceleration, route, movement pattern, time and other information related to geospatial information. Based on the geospatial information and project criteria established by market researchers, decisions may be automatically made regarding whether to invite particular market research panel members to participate in market research, for example by the completion of one or more surveys.

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