Method and system for placing advertisements based on...

Details Method and system for placing advertisements based on... Method and system for placing advertisements based on...

G - Physics

06

F

G06F 17/30 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2550853

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.

L'invention concerne un procédé et un système d'identification de publicités et de combinaisons de termes de recherche pour le placement de publicités en fonction de résultats de recherche. Le système de publicité comporte plusieurs générateurs de publicités créant automatiquement des ensembles de publicités contenant chacun une ou plusieurs publicités, un ou plusieurs termes de recherche et un lien vers un objet ciblé par la publicité. Ledit système de publicité comporte également un gestionnaire de publicités recevant les ensembles de publicités des générateurs de publicités, identifiant une taxe associée à chaque ensemble de publicités, et sélectionnant les ensembles de publicités à soumettre à divers services de moteurs de recherche. Le système de publicité peut également comporter un calculateur de taxes produisant une taxe pour chaque ensemble de publicités.

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