Methods and apparatus for tracking consumer preferences in a...

H - Electricity – 04 – N

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H04N 5/93 (2006.01)

Patent

CA 2592519

Apparatus and methods for gathering information about a customer's preferences, storing the customer's preferences in a memory, selecting informational content to be added to the rented video medium based upon the customer's preferences, adding the selected informational content to the rented video medium, extracting customer information from the video medium upon its return; storing of the extracted customer information in a memory and preparing reports that include the number of times that the informational content was viewed by customers. The customer may also respond interactively to the added informational content.

L'invention concerne un appareil et des procédés qui permettent de réunir des informations sur les préférences d'un client, de stocker les préférences d'un client dans une mémoire, de sélectionner un contenu informationnel destiné à être ajouté à un support vidéo loué en fonction des préférences d'un client, d'ajouter le contenu informationnel sélectionné au support vidéo loué, d'extraire des informations sur le client du support vidéo lorsque ce dernier est restitué ; de stocker les informations extraites sur le client dans une mémoire et de préparer des rapports qui comprennent le nombre de fois que le contenu informationnel a été visionné par les clients. le client peut également répondre de manière interactive au contenu informationnel ajouté.

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