Dynamic data delivery apparatus and method for same

Details Dynamic data delivery apparatus and method for same Dynamic data delivery apparatus and method for same

H - Electricity

04

H

H04H 60/07 (2009.01)

Patent

CA 2756191

A method of generating enhanced radio content, comprises accessing a play list of a radio station; collecting information for use in a media play campaign for the radio station, the collected information specifying a selection of receiving devices and one or more formats of the enhanced radio content for radio broadcast based on a broadcast type accessible by the selected receiving devices; generating a radio data system (RDS) data feed based on the play list and the collected information; and dynamically distributing the data feed for transmission to the selected receiving devices through one or more of a plurality of possible distribution channels based on a broadcast type accessible by the selected receiving devices, the data feed being distributed to coincide with a signal from the radio station to the selected receiving devices.

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