Third party data matching for targeted advertising

Details Third party data matching for targeted advertising Third party data matching for targeted advertising

H - Electricity

04

N

H04N 21/2389 (2011.01) G06Q 30/02 (2012.01)

Patent

CA 2733199

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

L'invention concerne un système de ciblage de la diffusion, où des informations de base de données dun tiers sont utilisées en conjonction avec des informations relatives à un client de réseau de diffusion afin didentifier, au sein du réseau de diffusion, des foyers incluant un ou plusieurs destinataires souhaités de ressources ciblées. Dans les cas où un dispositif déquipement dutilisateur du foyer ciblé comprend des utilisateurs multiples (en dautres termes, lorsquil sagit dun dispositif multi-?utilisateur), lutilisation des données du tiers en conjonction avec une indication identifiant le membre du foyer qui utilise actuellement le dispositif multi-?utilisateur (par ex. un boîtier décodeur, etc.) permet de distribuer plus efficacement des ressources ciblées à un ou des membres spécifiques du foyer.

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