System and method for dynamic flexible marketing based on...

H - Electricity – 04 – M

Patent

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Details

H04M 15/28 (2006.01) H04L 12/14 (2006.01) H04L 12/24 (2006.01) H04Q 7/22 (2006.01) H04Q 7/34 (2006.01) H04Q 7/38 (2006.01)

Patent

CA 2334697

A telecommunications system and method is disclosed for increasing the utilization of available bandwidth, which will simultaneously maximize revenue for wireless service providers. This can be accomplished through a flexible marketing mechanism based on system utilization, which will enable service providers to tailor the system charging rate based upon the current system utilization rate. For example, a mobile subscriber can subscribe to a flexible marketing service, which monitors the number of idle channels within a cell site that the mobile subscriber is currently located in, and sends a Short Message Service (SMS) message to the mobile subscriber offering the mobile subscriber a discounted rate for calls placed within a certain time period when the number of idle channels falls below a desired system utilization ratio.

L'invention concerne un système et un procédé de télécommunication servant à augmenter l'utilisation d'une largeur de bande disponible, de façon à maximiser les gains des fournisseurs de services de téléphonie sans fil. Cet objectif peut être atteint au moyen d'un mécanisme de marketing flexible basé sur l'utilisation du système, qui permet aux fournisseurs de services d'adapter son système de tarification au taux d'utilisation du système en cours. Par exemple, un abonné mobile peut s'abonner à un service de marketing flexible qui surveille le nombre de voies libre dans une station cellulaire dont fait partie l'abonné mobile. Ce service de marketing flexible envoie à l'abonné un service d'envoi de messages courts (SMS), en lui proposant un tarif réduit pour les appels effectués dans une certaine plage horaire lorsque le nombre de voies libres tombe en-dessous d'un taux voulu d'utilisation du système.

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