A method and system for inserting advertisement data into an...

Details A method and system for inserting advertisement data into an... A method and system for inserting advertisement data into an...

H - Electricity

04

N

H04N 21/458 (2011.01) H04N 21/45 (2011.01) G06Q 30/02 (2012.01) H04N 5/76 (2006.01)

Patent

CA 2663294

A system and method are disclosed for distributing advertisement in an internet protocol television (IPTV) system. The method includes accepting at an IPTV server, targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data; inserting the targeted advertisement data into video data; sending the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population; and reporting to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data. The system includes an IPTV system processor for performing the method.

L'invention concerne un système et un procédé pour distribuer une publicité dans un système de télévision à protocole Internet (IPTV). Le procédé comprend les opérations consistant à accepter, au niveau d'un serveur IPTV, des données de publicité ciblée provenant d'un client de publicité ciblant un segment choisi parmi une population d'abonnés à IPTV sur la base de données de profil d'abonné à IPTV ; introduire les données de publicité ciblée dans des données vidéo ; envoyer les données vidéo du serveur IPTV au dispositif client associé aux membres du segment sélectionné de la population d'abonnés à IPTV ; et notifier le client de publicité de la quantité de membres du segment ciblé qui ont reçu les données de publicité ciblée. Le système comprend un processeur de système IPTV pour effectuer le procédé.

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