A method of encouraging repeat ticket purchase and a ticket

G - Physics – 06 – Q

Patent

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Details

G06Q 30/00 (2012.01) B42D 15/10 (2006.01) G07B 1/00 (2006.01) G07F 17/42 (2006.01)

Patent

CA 2481574

A method of encouraging repeat ticket purchase is disclosed. The method includes the steps of providing a plurality of purchasable tickets associated with an event, providing each of at least some of the tickets with a unique identifier, randomly selecting at least one of said tickets provided with respective unique identifiers, and offering to a ticket purchaser in possession of a randomly selected ticket an item associated with the event or an item associated with one or more participants in the event. A ticket (10) suitable for use in the method is also disclosed, the ticket (10) comprising a substrate (12) and printed matter (20, 22, 23, 24, 28, 30, 42, 44, 58) disposed on the substrate (12). The printed matter has characteristics related to at least one of the event participants.

L'invention concerne un procédé permettant d'encourager l'achat répété de billets. Les étapes de ce procédé consistent à préparer une pluralité de billets associés à un événement et destinés à être mis en vente, à appliquer un identificateur unique sur chaque billet d'une partie au moins des billets, à sélectionner de manière aléatoire au moins un desdits billets munis d'un identificateur unique respectif, et à offrir à l'acheteur en possession du billet sélectionné de manière aléatoire un article se rapportant à l'événement ou un article se rapportant à un ou plusieurs participants de cet événement. L'invention concerne également un billet (10) destiné à être utilisé dans le procédé décrit. Ce billet (10) comprend un substrat (12) et des éléments imprimés (20, 22, 23, 24, 28, 30, 42, 44, 58) disposés sur le substrat (12). Les éléments imprimés présentent des caractéristiques associées à au moins un des participants de l'événement.

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