A method of providing advertising to mobile units

Details A method of providing advertising to mobile units A method of providing advertising to mobile units

H - Electricity

04

W

H04W 4/02 (2009.01) H04L 12/16 (2006.01)

Patent

CA 2610915

A method of delivering advertising to a mobile unit via at least one wireless network, in association with a Location Based Service (LBS) is provided. A LBS request is received. Location information associated with the mobile unit is requested. First location information is received. Location Based Advertising (LBA) is provided to the mobile unit based on the first location information while waiting for second location information. The second location information is received. Accuracy and results of the first and second location information is compared to determine which of the first and second location information provides a most probable location of the mobile unit. The LBS is provided to the mobile unit based on which of the first and second location information provides the most probable location of the mobile unit.

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