A system and method for creating customized catalogues

Details A system and method for creating customized catalogues A system and method for creating customized catalogues

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2501397

A system and method for creating customized publications. Publication content is selected based on rules that associate particular content with customer profiles of individual recipients. In an exemplary embodiment, the customized publication is a product catalogue, the particular content is product information, and the recipients are customers. A rules engine (130) associates the customer profile with a set of products comprising an offering. The rules engine determines which customers are to receive a custom customized catalogue (100), the size of the customized catalogue a customer is to receive, and the content of the customized catalogue for each recipient.

L'invention concerne un système et un procédé de création de publications personnalisées. Un contenu de publication est sélectionné en fonction de règles qui associent un contenu spécifique à des profils personnalisés de destinataires individuels. Dans un mode de réalisation exemplaire de l'invention, la publication personnalisée se présente sous la forme d'un catalogue de produits, ledit contenu spécifique sous la forme d'informations produits et les destinataires sont des clients. Un moteur de règles (130) associe le profil des clients à un ensemble de produits comprenant une offre. Ce moteur de règles détermine quels sont les clients devant recevoir un catalogue personnalisé (100), les dimensions du catalogue personnalisé adressé à un client, ainsi que le contenu du catalogue personnalisé destiné à chaque client.

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