Acoustically activated marketing device

Details Acoustically activated marketing device Acoustically activated marketing device

G - Physics

09

F

G09F 27/00 (2006.01) G09F 9/00 (2006.01)

Patent

CA 2344858

An acoustically activated marketing for displaying predefined information in response to predefined data being received. The device is obtained from a retailer and worn as a badge while at the cinema or while listening to the radio or TV. When a specific advert is broadcast the badge interprets part of the sound track and activates the display on the badge. The displayed information may be an advertisement or a message. The predefined data may be broadcast by a commercial broadcasting means, such as a television or radio.

L'invention concerne un dispositif de commercialisation à activation acoustique permettant d'afficher des informations prédéfinies lors de la réception de données prédéfinies. Ce dispositif est obtenu auprès d'un détaillant et porté comme badge au cinéma ou en écoutant la radio ou la télévision. Lorsqu'une publicité spécifique est diffusée, le badge selon l'invention interprète une partie de la piste sonore et active l'affichage sur le badge. Les informations affichées peuvent être une publicité ou un message. Les données prédéfinies peuvent être diffusées par un moyen de diffusion comme la télévision ou la radio.

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